Global outdoor kitchen appliances size will exceed USD 10 billion by 2030, as estimated by Global Market Insights Inc. Since the onset of the COVID-19 pandemic, many consumers forced indoors by lockdown mandates began to explore new ways to cook food and socialize in safe outdoor environments. This has increased the demand for equipment like outdoor kitchen appliances.

As per data from HPBA (Hearth, Patio & Barbecue Association), nearly 70% of the households in the U.S. own at least one smoker or grill. Statistics such as these are indicative of a promising outlook for the outdoor cooking industry, which is set to cross USD 10 billion by 2030, as per estimates from a Global Market Insights Inc. report.

Moreover, the reopening of public spaces post-pandemic has boosted outdoor kitchen appliances market, with many consumers showcasing an interest in setting up kitchens outdoors.

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According to a survey conducted by Atlas Ceramics, there were more than 2,18,000 Google searches, 71.7 million views on TikTok videos, and around 0.5 million Instagram hashtags that were associated with outdoor kitchens. Such peaked interest will help in expanding market size.

Listed below are 4 key factors influencing outdoor kitchen appliances industry dynamics:

Growing outdoor activities in North America

Public events that were canceled during the initial stages of the COVID outbreak have resumed at full-scale over the past year. For instance, the 2021 State Fair of Texas registered a footfall of over 2.2 million people. Events like the state fair comprise several food stalls and the resumption of such events will contribute to business growth.

Furthermore, consumers were encouraged to perform outdoor activities like trekking and camping to increase socialization. According to Kampgrounds of America (KOA) Inc, the proportion of first-time U.S. campers grew five-fold in 2020 with over 2.6 million new households owing RVs. These outdoor endeavors have positively affected outdoor kitchen appliances sales, thereby promoting the growth of the industry.

Increasing regulatory approvals for outdoor kitchen appliances

The COVID-19 pandemic has increased awareness regarding food-related hygiene. Therefore, regulators are implementing policies that are required to be followed not only by food makers but also by outdoor kitchen appliances manufacturers.

Since the materials used for producing these equipment could impact the health of the consumers, this stringent regulatory framework has encouraged key players to make crucial material upgrades to their products, thus boosting industry demand.

Surging demand for e-commerce shopping will support sale of outdoor kitchen equipment from online channels

Since the beginning of the pandemic, consumers have shifted their preference toward online shopping over visiting offline stores, owing to fears associated with the transmission of the virus. This has also benefitted outdoor kitchen appliances sales as consumers continue to purchase these products through various e-commerce platforms. For instance, e-commerce platforms in China witnessed a jump in online sales of kitchen appliances over sales from physical stores for the first time in 2020.

Although offline channels enable consumers to physically inspect the products, many e-commerce platforms have developed features to offer similar consumer experiences, thereby having a positive impact on the market growth.

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Strategic acquisitions and product launches from key market players

Many key players in the outdoor kitchen appliances market have been focused on crucial product launches and strategic mergers and acquisitions to expand their business footprint and reinforce their market position.

For instance, Weber Grills completed the acquisition of June, a smart appliance company, in January 2021. This will enable the company to integrate JuneOS into its upcoming smart products. Similarly, The Middleby Corporation acquired slush and ice machine maker Icetro in June 2022, to expand its product portfolio in the commercial foodservice sector.

In conclusion, growing outdoor participation and strategic mergers and acquisitions from major players are playing a major role in increasing the demand for outdoor kitchen equipment. An increase in online shopping activities is also driving the outdoor kitchen appliances market growth.

Partial Chapter of the Table of Content

Chapter 1 Methodology & Scope

1.1 Scope & definition

1.2 Methodology and forecast parameters

1.3 Region-wise COVID-19 impact analysis:

1.3.1 North America

1.3.2 Europe

1.3.3 Asia Pacific

1.3.4 Latin America

1.3.5 Middle East & Africa

1.4 Data Sources

1.4.1 Secondary

1.4.2 Primary

1.5 Industry Glossary

Chapter 2 Executive Summary

2.1 Outdoor kitchen appliances industry 3600 synopsis, 2018–2030

2.2 Business trends

2.3 Regional trends

2.4 Sales channel trends

2.5 Type trends

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