Redwolf (The quirky pop-culture brand)
A startup story and brand introduction to Redwolf.
Redwolf, an online apparel business founded in 2011, is recognized with producing authentic fan items for American and European TVseries and films.
The fact that none of the co-founders comes from a businessfamily encourages me. They had to learn everything from the ground up, such ashow to locate reputable vendors and trusted partners, the fundamentals of thegarment and textile industry, and how to set up a store and deal withregulatory compliances.
Even the Indian e-commerce business remained in its infancy.So garnering the trust of the user base, getting them used to online purchasingwas like venturing into unexplored territory.
The entrance barriers for an online t-shirt company areminimal. While getting the t-shirts made and selling them was simple, growingthe business was extremely difficult.
Redwolf grew to t-shirts with clever slogans, then to more graphic-based clothing, and lastly to licensed fan stuff. T-shirts made by independent artists, as well as accessories, notebooks, mugs, and masks.
While numerous businesses may have the rights to use a Batman or Iron Man emblem, it is the flavor that the team provides that distinguishesRedwolf. They were able to outperform counterfeits in local marketplaces by selling official fan items at a reasonable price.
Redwolf hopes to provide additional items for women in the next years. Currently, males account for almost 70% of all purchases made online. They’ve just established a children's brand and now want to expand into new product categories geared exclusively for women.