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Resetting Minds - boAt

An inspiring journey of boAt from a cable manufacturer to a lifestyle brand eyeing a whopping Rs.3500 Crore IPO in 2022


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ALEN D CHRISTIN

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Advertere- The Marketing Society of MSI

2 years ago | 1 min read

This is a story of a young Indian start-up that made the impossible possible! In this fast-changing world, everybody aspires to adopt new technologies and product varieties. But the fact is that it took around 25 years for the smartphones to reach 66% adoption across segments of people in India. In contrast, it just took four years to reach the same level for the wireless speakers of ‘boAt’!

Started in 2016 as a cable manufacturer with an initial funding of just Rs.3 Lakhs, ‘Imagine Marketing Ltd’ imagined building a strong customer-brand relationship that made it a common household friend in India. Known for its innovations and aggressive affordable pricing, boAt vanquished the competitors to become the India’s no.1 earwear audio brand and 5th largest wearable brands globally since December 2020. Today ‘boAt’ stands tall by specialising in creating its own market posing as a lifestyle brand that truly revolutionized the lifestyle of Indian people with millions of happy customers due to its affordability, availability, appealing aesthetics and an ever-expanding product catalogue.

Like any company, ‘boAt’ has triumphed over numerous challenges from manufacturing at affordable rates to bringing them to the market which is already packed with heavy competitors. Their success mantra lies in closely observing the needs of users making it an indestructible brand.

Starting as a bootstrapped company with just Rs.3 Lakhs in 2016 to eyeing a Rs.3500 Crore IPO in 2022 is TRULY INSPIRING!!!

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ALEN D CHRISTIN

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Advertere- The Marketing Society of MSI


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