By 2027, the vape market is anticipated to reach a value of over $67 billion, representing a nearly 24% increase from 2020 to 2027. As vaping gains acceptance as a practical method of quitting tobacco, now is a fantastic moment to start a vape business. This has led to the growth of numerous vape stores, both online and offline.

Your vape business should be able to stand out in its own unique style because competition is becoming much fiercer. Your vape business must employ cutting-edge and time-tested social media vape marketing strategies to stand out in this environment and draw in more customers.

If you’re new to this method one of the best and quickest methods to gain visibility on social media is running paid ads on Facebook.

Now you can utilize Facebook advertisements to advertise your vape store and e-liquid business. In this article, we'll walk you through the steps of developing a marketing strategy for your vape business using Facebook groups and pages to generate leads.

Create a Business Page

Create a Facebook business page that is exclusively for your vape shop. This will make it possible to run Facebook advertisements that the social media platform won't reject as being "vape related." Facebook's advertising guidelines state that it is totally acceptable to place an advertisement for a tobacco cessation organization.

Run a Facebook group

Facebook groups are brilliant marketing resources and are ideal for campaigns like those to encourage people to stop smoking. The whole idea is to get them all together in a group so they can communicate and encourage one another while attempting to quit.

It's crucial to emphasize that at this point, this is not a sophisticated technique to "wink" people into purchasing a vaporizer from you. The group's aim must be genuine in order to succeed.

Also Read: How To Promote Your CBD Products in This Pandemic

Start Sharing Videos or Meet Them

It's time to meet your group in person and virtually once you've established yourself as an expert with a solid reputation. Do not forget that your objective as a clever marketer is to promote smoking cessation. You're attempting to position yourself as a leader in the community and an activist for quitting smoking. They'll ultimately and gradually realize you're a successful ex-smoker and that vaping was your go-to method for quitting.

Share Personal Stories

When your group has a manageable size, as well as Facebook ads, are still running, you may start revealing personal experiences about how you gave up smoking including videos, individual narratives, wins and setbacks. You want to establish a strong rapport with them and establish a certain level of authority in your community as a tobacco cessation practitioner. Remember don’t sell or speak about anything related to your vaping businesses or vape products.

Bottom Line

After creating a solid rapport with your group, it is time for a call to action to take your vape marketing strategies to the next level. You can run successful ads for your products with high-quality informative content or share that with your group that’ll encourage smoking quitters to go for vaping. Now, it's important to note that you should use caution when making health claims or when promoting vaping as a method of quitting. The plan is to take them to the well and let them get their own water.

Also Read: How To Make A Vaping Website More Endearing?