SEO or Search Engine Optimization is when you optimize your website or blog so your content appears as one of the top results in a search engine. We live in a digital era, which makes SEO the most effective form of marketing with business today.

By optimizing your content, you can ensure that you'll reach a wider audience compared to before. It's how you can target more customers and attract them to purchase your products and services. In this article, we'll be talking about SEO tips and trends for 2021.

1. Mobile SEO

People can't live without spending even a second without their phones and this is just one of the many proofs of why you should also optimize content for mobile devices. Most searches happen on mobile devices just because it's more convenient that way.

Mobile SEO should be at the top of your priority as desktops come second. In fact, throughout 2020, 51 percent of searches come from phones and only 45 percent come from desktops. To incorporate a perfect SEO strategy, you'll need the help of SEO consultants from an SEO company.

2. Keyword density

Several websites make the mistake of choosing keywords that aren't common enough to the public audience, which means a user won't likely come across your content. Any SEO expert will tell you to research the most used searches related to your content to have a more accurate optimization.

It's not about how many times you repeat keywords, but about how often people will search that. Several platforms provide insight into the most common keywords searched based on a certain word.

3. Local SEO

Due to the global pandemic, there was a sudden rise in local commerce appreciation. As much as you consider optimization for the benefit of the entire world, it's time to think local.

People are supporting local today more than ever as a result of the pandemic and lockdown protocols. If you optimize your content not just internationally but locally, you could help your business succeed further.

4. Accuracy and relevance

Social media platforms are also affected by optimization and when photos and content don't match with one another, this can be misleading to any potential customer. For instance, you could post a caption on Instagram with perfect copywriting skills, but if your photo doesn't match with your caption, your marketing strategy is pointless.

Optimization won't work because this will confuse the users. Your photo thumbnail should match the relevance of your content all the time. If you sell coffee as your line of products, your photo should be at least relevant to the content.

In conclusion, I hope this article was able to shed insight into the certain SEO tips you can apply to the marketing strategy of your business. These tips and trends will help you have a significant edge against your competitors while succeeding in gaining more customers.

SEO is all about customers coming to you because they came across your content, and this is precisely why optimization is an effective marketing strategy.