Shipra Bhutada, Founder & Director of User Research at UCC is a Human Centred Design maven with a deep-seated belief in complete immersion in the world of the users. Her decades of experience brings bold, honest, and uncompromising insights to the table, opening new windows to strategic directions for clients and accelerating building their business and products. She draws strength from her rich experience across varied industries and enjoys plugging pieces of cross-domain insights into her work. She works with companies across domains ranging from healthcare, agriculture, IT to automobile and communications – to name a few. She’s traversed across the globe from the USA, China, South East Asia, and most parts of India for her research projects and steeped herself to understand the context. She is a postgraduate in New Media Design from the National Institute of Design, India.lg...see more