You can now find the most popular keywords on Snapchat with the new Snapchat Trends tool. 

The tool highlights the most popular keywords you share in public stories.

In addition, you can also search for any keyword in Snapchat Trends.

What is Snapchat Trends?

Snapchat Trends is similar to Google Trends. It gives you a general overview of a keyword’s popularity on Snapchat.

Even the homepages are similar. When you land on Snapchat Trends, you will see a search bar followed by a list of top trends from the past week.

How Can I Use Snapchat Trends Data?

Data is based on captions in public and shared stories. It does not include the use of keywords in direct chat or direct Snaps between users.

Here are four ways to utilize the data in Snapchat Trends:

1. Product market research: Trends data can assist with researching organic consumer behavior to evaluate the overall market fit for your product or service.
2. Copywriting: New, and fascinating language trends, tend to emerge amongst Snapchat users. This insight can assist brands with writing contextually relevant copy.
3. Building customer personas: Trends data can lead to helpful insights when developing a profile of who your target audience is, what they do, and what they care about.
4. Competitive research: This data can help you understand the market in which your brand, product, or service operates. By analyzing multiple keywords, you can easily compare how the conversation has evolved.

Snapchat Trends is free to use and does not require you to have your own Snapchat account.