Social media marketing is a buzzing word and has been trending in the last 3 years but the pandemic has brought a huge spike in its usage as people are now spending more time on the internet. 2020 had been a year where businesses were getting shut down and people started understanding the need of their organisations having an online presence to survive and compete in this digital era.

And, social media has been at the forefront of this evolving behaviour of the individuals because who doesn’t use social media in today’s time. There is a platform for all types of audiences.

Now I am here to discuss the social media marketing trends that you need to watch out in 2021- >

Video content/LIVE

As technology and digital habits evolve, it's not really surprising that video predictions and usage have shot up in 2020. And, it’s only going to multiply in 2021. It is predicted that customers will spend 100 minutes a day watching online videos in 2021. As a video creator, you need to buckle up with editing quality to stay ahead of your competitors.

On other social media platforms, you might not get the same kind of reach and engagement for your videos as Youtube, but they could prove to be the best ways to build genuine relatability and trust with your audience when you show up.

User-generated content

People need justification if they want to connect with a brand or their products. People believe in brand and products that they feel are genuine.

The rise of visual user-generated content has fundamentally changed marketing and the conversation brands are having with their customers. Consumers are becoming more skeptical of advertising and celebrity endorsements and are now demanding a more authentic dialogue with the brands they love, and may even turn away if they don’t feel they are getting it. So, your brand should be focusing on user-generated content where your product-users become your evangelists and can create content for your brand mainly in terms of reviews that would help you to build authenticity.

This thing has started NOW and will boom in 2021, so make sure you keep a check on your customers and collect reviews or ask them enough to share on social media!

SHORT form content

With every passing year, the attention user of a consumer is getting low and hence, it’s important to make the most of the time you can get from your customers (& potential customers). It’s crucial that you spend more timer and resources in creating good to create short and crisp content.

Reels or one line text form content is really good and powerful to get your message out!

Participating in TRENDY campaigns

These days it's very common that because of some X incident an issue can be raised and become a trend where people talk about it for a good period of time.

Now how you can leverage the opportunity is by creating content around that topic at that time so that it shows you support movements that are supported or discussed by masses and you get that extra reach too.

Content Marketing

Whenever we would talk about organic reach, content marketing is always going to top the charts beacuse good quality content is something people love to watch, read or listen.

If you create valuable pieces, you can go viral overnight.

Yes, that is the power of good content. I personally even have a course specialising in understanding the nuances of content such that you connect with your reader on the deepest level.

Humanizing is the new cool

In the world of AI and tech, people think everything can be handled by a bot which is not true because humans buy from humans at the end.

So it's important for a brand to add a human touch to their profile, content and messaging.

Blogging is good

If you’re thinking of starting a blog because you genuinely have something worthwhile to say, then you’re never too late to start blogging. Weekly blogs is a good idea as there is a large population who love to read so for them it's good to give out blogs on a regular basis.

Like I have my sole blogging based biz in which I provide authentic lifestyle blogs so people really enjoy that and give me feedback.

Game of Polls

The poll is such an underrated feature on social media. It is perfect for market research.

If you want to know in-depth about your audience, use this feature with creative options.

Increase in virtual events

While COVID-19 may (or may not) end soon, the effects are going to remain with us for a long time. As most of the world is still under lockdown and people are advised to stay indoors, the demand for virtual events is only going to increase this year.

Many events are going to be organized in 2021 and it’s up to you how you are going to utilize it.

Transparency is the success of social media

Last but not the least, consumers are very smart today and they catch loopholes easily. So it's better to be transparent with whatever you are offering and the values you hold.

These were my juicy tips and social media marketing trends you need to watch out in 2021. What’s you take? If you have anything to add, I would love to know about it.

For any queries, you can get in touch with me on Instagram, LinkedIn, Twitter, and Facebook