How should you start out in the field of digital marketing?

6 important points you need to keep in mind


Mr. Jay Rathod

3 years ago | 3 min read

With the onset of technological evolution, the world of marketing has also gone through a metamorphosis of its own.

From the all-mighty medium of print to fast-paced word of digital space, we are officially in the new age of marketing. India is the second-largest smartphone market in the world which prompts the scope of digital marketing at par with or even above the traditional means of communication.

In today’s internet-enabled world, engagement is key for any marketing initiative persuading a conversation with the customer with the end goal of conversion.

Digital marketing strategies have evolved over time because the consumer's behavior pattern has drastically changed. Marketing has always been about connecting with potential customers at the right time through the right channel capitalizing on where they are invested.

It is crucial for any business to understand the importance of digital marketing, the way it functions, and accordingly pin down strategies using the right tactics to reach and engage with their target audience.

To gain visibility and sales through their online portals, businesses are now reliant on their digital marketing tools more than ever.

As more and more companies have turned to the internet to generate sales, the demand for digital marketing professionals has been at an all-time high.

If you have thought of switching or getting into digital marketing, here are a few tips on how you can start in the field of digital marketing.

Stay updated:

Digital marketing is a dynamic field that is evolving; hence you need to keep up with the latest industry changes and news.

Follow digital marketing websites, read blogs of opinion leaders and industry experts on social media. Attend webinars, take up crash courses, and make sure to stay informed about the industry to stay ahead in the game.

Use your creativity:

Any digital marketing campaign is built on creativity; hence it is rightly said that this domain allows your creative juices to flow. The more creative you are, the more likely you will be noticed and set you apart in a sea full of marketers.

You should add your personal touch to the campaigns by making them creative and unique if you have an idea that feels like a risk but is actually worth a try.

Get verified certification:

Any candidate with a verified certification is more likely to get bonus points over others. In present times, businesses pay careful attention to the skill set of an individual and these certifications show your potential and how interested you are in the field.

Willingness to learn:

The more things you learn, the newer ideas you develop in your mind. In such a fast-growing and competitive industry, it is quick for businesses to differentiate between the candidates who have a willingness to learn and the ones ready are in this for the long haul.

Create trial campaigns, analyze the results, and learn from your mistakes.

Focus on becoming a specialist than a generalist:

The job market is divided into two categories; specialists and generalists. You need to carve a niche to become an expert.

Possess expertise and knowledge that your contemporaries in the agency and industry lack pushing for overall growth from better pay to climbing up to the managerial role and a multifaceted work profile.

Network as much as you can:

Networking has become a buzzword in the digital marketing space. It not only plays as a professional socializing opportunity but also helps create new opportunities in your career.

It allows you to surround yourself with like-minded people with more experience, different skill sets, expanding your own knowledge repository.

Digital Marketing is a field where you will always find something new to learn. One of the known factors is that gaining experience is the only way to get your career moving. Thus, if you have to do unpaid internships to start the ball rolling, it is totally worth the effort. Keep in the mind the learning curve in your career should never end!


Created by

Mr. Jay Rathod

Jay Rathod is an ardent marketer with the digital medium as his arsenal with a decade long corporate business management and entrepreneurship experience. He is the founder of Goal2Learn, an agency styled digital marketing institute & Koffeetech Communications, award winning digital marketing agency.







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