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The Coca-Cola Jobs team is responsible for marketing and sales of the Coca-Cola brand. The team seeks to engage with consumers across a variety of touchpoints and channels, including digital, social media, physical channels and events, in order to drive profitable growth.
daai vaai
a year ago | 1 min read
The Coca-Cola Jobs team is responsible for marketing and sales of the Coca-Cola brand. The team seeks to engage with consumers across a variety of touchpoints and channels, including digital, social media, physical channels and events, in order to drive profitable growth.
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Responsibilities:
- Develop and execute a strategic marketing plan that aligns with the company’s business objectives
- Develop clear messaging for the company, including key messages, tone of voice and visual content
- Deliver on key marketing objectives by developing creative concepts that resonate with consumers and create brand awareness, while meeting business objectives
- Develop creative advertising campaigns that are appropriate for both traditional and digital platforms
- Define product positioning through research into relevant topics such as trends in society, demographics and consumer preferences
- Develop conceptual ideas for products or services from concept through design development
- Coordinate with teams across the organization to deliver successful marketing programs
- Manage relationships with external partners
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