How technology impacts work culture

Secrets of managing the work culture


Morgan Elliott

3 years ago | 3 min read

Many businesses were faced with the task of developing corporate culture, but in most cases, this incomprehensible and poorly understood part of professional life remained outside of management and was limited to team-building events in different formats. Over the past few years, corporate culture has become a top business priority.

Why is building corporate culture necessary?

We are facing changes every day. Our world is becoming faster in every way. This is partly due to the development of technology in general, partly - with the emergence of an additional factor - COVID-19.

Alice from Wonderland said: "You need to run as fast just to stay in place, but to get somewhere, you need to run at least twice as fast!" Corporate culture helps a business to "run" faster, leaving behind the competitors and effectively adapting to new terms of working. Don’t forget that by developing corporate culture, you significantly increase the loyalty of your employees and later customers.

In new corporate culture, modern technologies and trends are inextricably linked with each other. It's hard to say what comes first. Either trend leads to the emergence of new technologies, or the technologies themselves are changing the entire industry and setting new trends. In any case, it makes sense to dwell in more detail on the main trends and technologies and their impact on work culture.

Value of working time

Leading companies have long practised flexible working hours for their employees. This mode of work allows the company not only to save on office space but also to increase efficiency and staff satisfaction. The ability to independently plan the time to complete work tasks is evidence of the company's trust in the employee and an effective motivation tool. It also requires a great deal of self-discipline, responsibility and self-control from employees. Modern technology allows flexible working hours. The system of accounting and planning of personal and group working time of employees is one of the typical services available on the internal corporate network.

Building a team

Technology allows people to quickly and easily share information with each other. Communication is more available than ever, even if your employees work from different parts of the world. In a virtual environment, psychological barriers to communication are erased, which contributes to the development of trusting partnerships within the company, as well as outside it, for example, with customers or partners.

The information has a "face" - the author's profile, to which you can directly apply for clarification, consultation, etc. Personal data, such as personal hobbies, for example, will help employees find common ground and get along more quickly. All of this increases cohesion and builds a sense of the team. A benevolent moral atmosphere is created in the team, which is a key factor in the stability of the company's staff.

Coping with a crisis of confidence

Transparency and traceability are also important. Due to new technologies, a crisis of confidence is becoming urgent. Users turn into educated and knowledgeable people. Therefore, the importance of the basic elements of trust is increasing. These include honesty and openness, competence and ethics, consistency and accountability.

Thanks to this trend, customer loyalty increases, and the relationship between the consumer of the product and the business improve. On the one hand, it is a provocateur, on the other, it helps to eliminate the crisis of confidence.

Professional development of employees

Thanks to the social capabilities of the intranet systems, the company's employees are "in sight" of each other. When everyone's personal profile contains information about professional competencies, specialisations and achievements, this is a powerful incentive to constantly improve their qualifications in order to stay competitive and “on the same level”.

Corporate wikis, the ability to blog and host online discussions are all about sharing knowledge and experiences quickly. On the basis of the internal corporate portal, you can deploy a full-fledged distance learning system.

Encouraging creativity

The main methods of promoting the idea of ​​"Creative Corporate Culture" is:

-encouraging ideas for improving workflow;

-creation of the Great Work Place;

-talent management.

An important role in the implementation of these approaches is played by the company's Intranet. With the Intranet, it is easy to automate the management process, covering such stages as the formation of a primary pool of ideas, their development, evaluation and selection. As for the creation of the Great Work Place, the corporate Intranet acts in two aspects. First, it is a means of feedback between management and employees (polls, forums, feedback forms). Secondly, the Intranet is a component of an ideal workspace and must meet high requirements for content and user-friendliness.


It's safe to say that modern technology has changed corporate culture forever. The transfer of all processes to digital allows you to solve a lot of problems and make work pleasant, profitable and comfortable for both your company and employees.


Created by

Morgan Elliott







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