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The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience
The Thirteenth Edition of the bestselling textbook provides an integrated, non-technical treatment of the main components of mass communication, focusing on the key theoretical approaches and principles of mass communication. Highly praised by students and teachers alike, the text is a complete introduction to all the main aspects of mass communication theory. This edition maintains the book's long-established reputation as an authoritative source for the subject, and features a suite of student-friendly features and pedagogical features for enhancing student learning.
The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory offers an integrated treatment of the main components of mass communication - the sender, the message, and the audience a0fb89163a

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