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Thrasio- The way of start-up

the article talks about the iconic business strategy used by Thrasio and how we can use it in India to helo small-scale business in India


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tejasvi goswami

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Advertere- The Marketing Society of MSI

2 years ago | 1 min read

The startupthat has inspired me a lot is called Thrasio, Thrasio is an Unites States basedstartup that became a Unicorn in less than 2 years. The company was so successfulthat the business model it used is now known as Thrasio model. In theE-commerce model each and every part of the product-cycle is managed by themanufacturing company which is often a small-scale business and thus, not best suitedfor the overall product cycle for example, S.E.O, packaging, branding, etc. Thrasiohelps the business in various segments of the product life like brad placement,packaging, advertisement and in return asks for a stake in the entire venture. Thrasioworks like a consultancy service but rather than helping big business they helpsmall scale business and help them to increase their operations. The startupinspired me because I would like to help small business in India to help themto scale. Opening a business model similar to that of Thrasio would be like runninga small consultancy firm of own. Also, unlike other start up this this businessmodel emphasizes more on managerial acumen rather than technical knowledge whichmakes it considerably easier for me (someone who comes from a non- techbackground).

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tejasvi goswami

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Advertere- The Marketing Society of MSI


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