Top 6 Business Communication Trends to Improve Communication in the Workplace
To stay competitive, you need to evolve with and embrace the changing times. Keeping up with business communication trends will help you know what you need to be doing right now — to be ready for the future.
Workplace communication has seen accelerated growth in businesses of all sizes that have migrated their work to the cloud. It also represents the desire of businesses to embrace digital transformation and enhance collaboration among teams. These changes impact how communication at a work function. So, if you want your business to embrace technology, here are some business communication trends to help you improve communication:
1. IoT(Internet Of Things):
IoT or the Internet of Things is a network of internet-enabled devices, which allow them to connect and exchange data with ease. As a result, IoT will enable businesses to have full access to how the business process is implemented.
Using IoT, businesses can increase the efficiency of their employees by making them free from repetitive tasks so that they can focus on other complex work.
Here are different ways in which IoT can improve the workplace:
- Improved Employee Productivity: Having IoT-enabled technology capable of connecting various devices makes remote work possible in the workplace. Employees can easily manage their work from remote locations by using cloud-hosted software and portable devices.
- Energy Conservation: IoT helps businesses to use their resources and decrease other expenses. Using technologies like intelligent lighting can also be used to improve the workplace.
- IoT To Protect Data: IoT-enabled devices improve cybersecurity and protect data by making your devices invulnerable from getting hacked. Also, you can stay prepared for possible security threats, which can steal your data anytime.
- Track Manufacturing: IoT technologies like intelligent sensors allow businesses to have complete control of their business assets. Smart sensors will also notify you of problems that come during the manufacturing process.
2. Collaborative Digital Workplaces:
Digital collaboration is a fundamental shift in collaboration services, which improves efficiency and workflow in organizations. In addition, it keeps employees engaged and aware of the overall work to be done in the organization.
Features like news feed, content sharing attribute, personalized dashboards keep employees up-to-date. Digital collaboration also improves workplace communication, collaboration, document management, and content management flow in the organization, which leads to increased employee productivity.
Here's how digital collaboration improves workflow:
- Better Team Interaction: Digital collaboration tools like Skype, Slack, emails have made it easy for companies to communicate. These tools are also used to carry out discussions to ensure smooth workflow among team members.
- Improved Business Execution: Digital collaboration tools give complete flexibility to work and handle problems from anywhere. The mobile-first approach of collaboration and communication keeps employees in the loop from anywhere. This means, when the employees know what's happening in the company and have all tools to get in touch with teams, they can quickly brainstorm and think of better ways to take the business forward.
- Document Sharing And Content Management: Digital collaboration also simplifies the hassle of document management and sharing. A cloud-based CMS allows documents to be stored quickly to be accessible to all the employees working on the same project. This is quite helpful for the employees who work from remote locations.
3. Unified Communications:
Unified communication is the optimization and integration of communication that helps increase efficiency and productivity. In addition, the optimization helps to streamline Voip for business communication between various departments.
With unified communication, you can make one-on-one calls, message instantly, conference calls with multiple people, view work contracts, and more.
Here's how unified systems make communications more efficient:
- Increased Mobility And Accessibility: Unified communication allows the business to work from anywhere without giving upon the ability to communicate and collaborate. Technology like voice calls, video conferencing, instant messages has made global communications in different time zones easy and accessible.
- Few Distractions And Obstacles: Have you ever been in an extended meeting of two hours, which was about to end in 10 minutes, because the team couldn't stay on one topic? Unified communications let you cut through the unnecessary communications that derail the meetings. You can fix an agenda for the day to ensure you utilize most of your meeting time.
- Centralized Information: Unified system stores all your business dealings on one platform. This is great for the businesses that have teams/businesses at remote locations. Also, instead of having an individual communication system, you can set up everything on one easy-to-access platform.
- Cost-Saving: As most unified providers work on the SaaS model, you may pay a smaller monthly fee instead of paying money at once. Cloud-hosted unified communications don't need any infrastructure or a dedicated IT manager for repairs, maintenance, and support.
4. Video Conferencing:
Video Conferencing offers countless opportunities for businesses to collaborate with various platforms. Whether it's engaging remote workers, interviewing candidates, and managing suppliers, video conferencing is efficient and cost-effective.
Here's how video conferencing is improving communication:
- It's More Engaging Than Audio Conferencing: Employees in the audio calls tend to multitask because they feel disconnected. With video calls, everyone has to maintain virtual eye contact, which increases engagement. Also, when everyone is visible, you can use communication skills that you use in face-to-face conversations.
- Videos Are A Better Way To Connect And Interact With People: Video conferencing helps improve communications and re-establishing the relationship between employees. As you will see, facial expressions and body language make employees feel connected to other employees. Video conferencing also helps to gain trust and improve understanding among employees.
- Video Calls Bind Everyone Through One Software: Even if your business is at a remote location and the employees are scattered in different locations, you can bind them through video calls. Also, video conferencing allows you to stay updated with the whereabouts of remote employees. This leads to better management and also ensures that the employees are on the same track.
5. Robust Mobile Devices:
Another biggest communication trend is the usage of mobile devices. The widespread adoption of mobile devices has affected the way businesses communicate and deal with customers.
Here are few ways how this technology is changing businesses:
- Better Customer Experience: With mobile technology, businesses can communicate with anyone from anywhere. Businesses can instantly answer the customer's doubts and requests instantly, thereby maintaining clear communication. Smart devices and apps make it easy to carry out online meetings, teleconferences, video calls, and more from one any location.
- Optimized Business Operations: With mobile technology, it is easy to exchange emails, send invoices, track expenses, and more. This makes businesses streamline work, thereby speeding up the process and increasing quality.
- Better Marketing Strategies: The development in mobile technology has opened many new ways for businesses to showcase their products and services. Businesses can track trends and results to improve their communication strategy and boost productivity.
- Technology Integrations: Today, businesses rely on various technologies to keep their work running, and most of them are Internet-connected and need software to get things done. The technology integration will connect your business with many devices, apps, and other POS (point-of-sales) in daily operations. Here are the benefits of technology integration to your business:
- Improved Productivity And Efficiency: Integrated technologies allow you to organize and share data to various platforms by saving time and energy to verify the information. Syncing your data means you don't need to re-enter data manually, minimizing the error window.
- Effective Communications: When devices are integrated, they share the same information while working on the same information. Businesses can collaborate on spreadsheets and documents virtually, which reduces the turnaround time and ensures that the projects adhere to the deadlines.
6. Infographics And Images:
Infographics and images help people respond better than plain text. A data-rich visualization helps the audience quickly grasp complex ideas. It can be used to build brands, educate the audience, optimize SEO, and more.
Here are some common types of infographics for your business:
- Timeline Infographic: This is used to show anything relating to your business; you can show details using this infographic from a business story to history.
- Compare Things: This is used to compare services, products, or other things your business has.
- How-To Infographics: These are used to show complex and detailed concepts, giving a detailed explanation of services. In this, you can present everything from important points to its solutions to keep viewers engaged.
- Call-To-Action: An infographic can also be used to let viewers take action against the query. Infographics combine facts and powerful images, so make sure you put relevant information to make it a call-to-action infographic.
Communication at work is changing; it's completely different from what it was a few years back. The modern technologically connected businesses allow flexibility; it has become an integral part of communication. With that in mind, the above are the top communication trends that you must look to evolve in the changing times.
Chloe Beckham is a Digital Marketing head at GETTRX. She has over 8+ years of experience. She is a data-driven marketer with deep business knowledge in the marketing landscape, skilled at designing the marketing strategy and utilizing key acquisition channels like PPC, Display, Social, SEO.