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Top Data Visualization Techniques To Utilize

Data visualization techniques are used to present information in a visually appealing way. Visualization is one of the most effective ways to gain insight.


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Chris Evans

a year ago | 5 min read

Data visualization techniques are used to present information in a visually appealing way. Visualization is one of the most effective ways to gain insight and understanding into a dataset, and it can be used for many different purposes.

Here are some examples of how people are using data visualization techniques:

  • Presenting information in a way that is easy to understand, by making use of simple charts and graphs
  • Creating interactive visualizations that allow users to explore data on their terms
  • Communicating complex ideas through more detailed visualizations that help explain complex topics

Companies nowadays go shop for powerful business intelligence tools like Microsoft Power BI because it helps them to boost their business growth. But it is very important to know what is Power BI and how to use it. You need to know that these tools just accumulate a large amount of data, analyze them and then present them to you using these smart data visualization techniques and provide some suggestions too.

It’s not that data visualization can be done manually but it takes much less time and effort when it is done by smart tools. After all, the purpose behind using these techniques is to access information and understand it properly. Visualizing data can help provide insight into patterns, trends, and relationships between variables, allowing users to make more informed decisions.

There are many different ways to visualize data but here in this article, only simple yet effective and widely used techniques are discussed.

Top Data Visualization Techniques

Line graph

Line graphs are one of the most common types of visualizations in data visualizations. It is a good way to compare two sets of data or to show trends over time. Line graphs are created by plotting ordinal data points on two axes, which can be horizontal or vertical. The line is drawn between each pair of points and then connected at the endpoints of the line.

Line graphs can be used to plot any type of quantitative data, including numbers, percentages, and measurements. Line graphs consist of a series of points plotted along an x-axis, usually with ticks at discrete intervals (e.g., 1, 5, 10). A line is then drawn through each point on the x-axis at its corresponding tick mark, creating a line graph. Line graphs are often used when comparing two sets of data or to show trends over time.

Line graphs are used in many different types of applications, including marketing and sales reporting, internal communication and decision support systems, financial analysis, and trend analysis. They can be used to visualize complex processes or relationships to make them more easily understandable to people who do not have specialized training in statistics or data analysis.

Bar chart

A bar chart is a type of data visualization that displays information about a group of items on the vertical axis and their relative frequency or proportion on the horizontal axis. The height of each bar represents the counts for an individual item, while its width represents the relative frequency or proportion.

This data visualization technique displays the data distribution within a dataset. For example, they can be used to show how many people in a survey answered each question or what percentage of people think a certain thing. Bar charts are also useful for comparing multiple samples, such as when comparing two different populations or two different sets of data.

Bar charts are useful for compactly displaying data. They provide a nice, simple read that can be used to quickly analyze trends. Bar charts are used in many types of reports, including sales reports, internal memos, and presentations. They’re also commonly used in social media marketing campaigns to show how many users engaged with your content.

Pie chart

Pie charts are a great way to visualize data that has low cardinality. They’re also useful for displaying a single variable or set of variables at a time. Pie charts are probably one of the oldest methods for creating interactive data visualizations on the web. They’re often used in business reporting and journalism, but they’ve been around in some form since the dawn of the web.

The most common use for pie charts is to display categorical data — like gender, age, or income — as opposed to numerical data (which would be represented by line graphs). Pie charts are an effective way to represent a large number of data points. This technique makes it easy to understand the information and can be used present relative proportions of every category.

Pie charts are simple and intuitive to understand, which makes them good choices for presenting small amounts of information at a glance. However, as with any chart, there’s an art to creating them that can make them more effective than others.

Scatter plot

The scatter plot technique is used to present the relationship between two variables. The two variables are plotted on a two-dimensional chart, with one represented by an X and the other represented by a Y. The relationship between these variables can be examined to determine if there is a correlation or not.

In a scatter plot, each point represents a set of data points. The first X-axis represents the independent variable, which is usually a numerical value that describes some characteristic of your business or industry. For example, if you were interested in measuring brand awareness among consumers, you might use a measurement called “brand awareness” as your independent variable.

The second X-axis represents the dependent variable, which is usually a numerical value that describes the effect of changing your business strategy on sales revenue or profits. If you were interested in measuring brand awareness among consumers, you might measure how much more money you would make if you increased brand awareness by 25%.

Scatter plots are very helpful because they show how all variables impact each other.

Heat map

Heat maps are a great tool for visualizing large amounts of data. It is a visualization technique that displays data by showing its relative position on a two-dimensional matrix. This type of visualization can be used to show the distribution of data points over various dimensions, such as time or space.

The heat map is based on the principle that two-dimensional areas will be more differentiated than four-dimensional areas. They are especially useful for displaying the distribution of values over time.

For example, you might want to show how many people were in a particular location at different times of the day. A heat map can help you visualize this information in a way that’s easy to read.

You can make heat maps using any tool that has a map function, like Google Maps or Microsoft Bing Maps. Or you can use an online mapping service like Google Maps Public Transit or Bing Maps Transit Toolkit.

The idea behind a heat map is to group data points by their value and then color them based on those groups. For example, if your data contains both high and low values, then the same group will have one color (for example red) assigned to it while other groups will have different colors assigned to them (for example blue).

Conclusion

There are many more data visualization techniques used around the world. So it is easy to end up using the wrong kind of technique to present your information. Therefore, you must choose an appropriate data visualization technique that could help you and the others to whom you are presenting, understand the data, its type, and the composition very well.

Understanding your data well, and conveying it accurately using the right technique for the insights gained from the data can prove to be valuable for your business.

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