Top Reasons for Mobile App Failure and How to Avoid Them

Mobile apps are a booming industry, but it's also an industry that has many risks. In this article, we'll learn the top reasons for app failure and how to avoid them!


Aria Barnes

2 years ago | 3 min read

The mobile app market is booming, with billions of dollars being spent on apps every year and more and more people are purchasing smartphones and tablets as we speak. But what happens when your app fails? It can have a huge impact on your business, with almost 90% of users deleting an app if it crashes once! In this article, we’ll be going to find some reasons apps fail and how you can avoid them to ensure that yours doesn’t end up in the pile of failed apps on the App Store or Google Play.

Top Reasons Why Apps Fail

1. Lack of Research

Let’s face it, if you want your app idea to succeed, you need to spend some time doing research. While it might be tempting to start designing right away (we get it; you’re a creative person), research is imperative. Take a look at other apps out there that offer similar services or products, read reviews about them, assess what people like or dislike about those apps. All of these things will help shape your idea into something that people actually want and ultimately help you avoid failure.

2. Lack of Marketing Strategies

Most startups never get off ground because they fail to understand their target audience. They lack a clear understanding of who they’re trying to attract and how they’re going to reach them. It’s one thing to create an awesome app, but if no one is aware of it, then how will you sell it? Hire app developers that not only develop your app but also strategize with you on ways on how you can promote your business in an effective manner.

3. App Inflation

Not all mobile apps are worth your time or money. Before you hire an app developer, find out how much it will cost you to develop one, who will be using it, what kind of experience they need to use it—and if there are alternatives that may better fit your needs. Most importantly: make sure you’re getting what you pay for. You wouldn’t buy a car without test driving it first, right? A bad app is worse than no app at all.

4. Similar Applications

The Challenges of Successfully Developing a Mobile App: It may sound like a great idea, but before you hire an app developer or pay out big bucks for an app development company, know what you’re getting into. If your app isn’t well-designed, attractive or fun—or if it doesn’t have enough features or value—it might not succeed. Here are a few common reasons mobile apps fail.

5. Poor User Interface

If your app doesn’t provide a sleek user interface, or if it has too many unnecessary features, users are likely to give up on it. Whether you hire an app developer or work with an app development company , make sure that you communicate your needs clearly from day one. The last thing you want is for users to get stuck because they’re trying to navigate a menu tree that takes them three clicks deep when all they wanted was a simple button click.

How To Avoid These Failures?

Do Research

Do your research before you hire an app developer or app development company in India. The internet has made it easy to find information on developers’ credentials, reviews of their work, and portfolios of completed projects. Look at as many examples of apps as you can, whether you like them or not – even if they’re outside your business niche. This will help you understand what works, what doesn’t work and give you insight into what makes a mobile app successful in any industry.

Test Thoroughly

It’s vital that you test your app thoroughly before its public release. Make sure that it works across a variety of devices, operating systems, and browsers. It’s also important to make sure that it works with all of your company’s current apps as well as on any new platforms you are considering using in future releases. Keeping your app fresh is essential if you want it to succeed. Your customers are likely going to expect regular updates after they install it, so be prepared!


When done right, mobile app development can take your business to new heights. However, when it’s done wrong, it can become an expensive investment with no ROI. Don’t fall into that trap. Make sure you know what you’re getting into before you begin any app project—and if your developers are recommending a $30,000 build-out without seeing or understanding your target market, they aren’t being objective.


Created by

Aria Barnes

I am a Sr. technical consultant and writer working for PixelCrayons. I am passionate about exploring and writing about innovation & technology and have been in this field for 10+ years.







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