Hashtags were originally used on Twitter to group similar posts, tweets, or content together. Chris Messina suggested using # sign before a keyword to group it.
So, when someone wants to search for tweets related to ‘Nike’, they can just type the ‘#nike’ and all the tweets with that keyword will appear on the screen. This is called hashtag tracking.
Hashtags are now an integral part of Twitter, people use them to express themselves more vividly. This feature started on Twitter but now other social media platforms like Instagram, Facebook, Pinterest, and LinkedIn also support hashtags.
Brands use hashtags to promote themselves, events, campaigns and their products. Hashtags are also used by the customers/users to post topic-related content. And because of that, brands can monitor what their customers say/feel about them and their products. In this way, brands are able to maintain public relations and improve customer satisfaction.
This blog will be about hashtag tracking only on Twitter. So, let us begin.
Twitter Hashtag Tracking for Marketing
Twitter Hashtag Tracking is most beneficial for marketing purposes. It can be used to promote brands and products on Twitter, and also to record any hashtag’s use over time.
While marketing for your brand you need to keep in mind who your target audience is and what kind of content they prefer. Twitter hashtag tracking will help you plan ahead of time, monitor performance in real time, improve customer relations and retention rate.
Marketing includes balancing a lot of factors together, then only will you be able to achieve success. Being a part of a marketing agency, you can work with a lot of different categories of hashtags in order to generate profit. Some of the most common hashtags are branded, campaign, and event hashtags.
8 Uses of Twitter Hashtag Tracking in Marketing :
- Track your competitors
Brands can use hashtag tracking to monitor their competitors' moves so that they can generate better content and attract their customers. This feature will help brands and marketers to tackle potential risks, by monitoring competitor’s marketing moves.
2. Track your hashtag campaigns
You can track your branded hashtag and monitor the progress of that particular hashtag on Twitter.
Hashtag campaigns of your brand can also get monitored in a similar way by Twitter hashtag tracking. You can observe the increased usage of your campaign's hashtag.
3. Measure Twitter PresenceNo alt text provided for this imageTo measure the Twitter presence of your brand you can track the hashtag associated with it. You can also search for a trendy keyword and style your content strategy around it to promote your brand.
4. Identify your target audience/ potential customers
Hashtag tracking can also be used to identify your target audience. People who are using hashtags related to your brand can be your potential customers. As they show their direct interest in your product/feature, they might be interested in buying/ using them.
5. Track relevant InfluencersA person who has their own huge Twitter follower base and uses hashtags related to your brand can be an influencer. You can analyze the engagement metrics on their tweets to find and collaborate with the right to promote your brand.
6. Provide customer support
Any negative content associated with the hashtag of your brand can diminish your status. And you can leverage the tweets of a genuinely happy and satisfied customer to promote yourself. Therefore, hashtag tracking can also help you set-up an effective customer support mechanism and improve customer retention rate and their life-time value.
7. Monitor real-time engagement metrics
When you track hashtags, you can also monitor how frequently your keyword is being used on Twitter. This real-time engagement tracking will help you determine if your hashtag will fail or succeed. Depending on the engagement metrics you can improvise your marketing approach to increase engagement rate.
How to Track Your Hashtags?
Now that you know what hashtag tracking is, the only question that remains unanswered is, how to track hashtags?
You can go to Twitter and type in your keyword or hashtag, and all the conversations and discussions that include your targeted keyword will appear. But, in this way, you will not get any specialized analytics or metrics. What should you do then?
Third-party tools can also perform Twitter Hashtag tracking for your brand in an efficient way.
One extremely helpful and productive tool is TrackMyHashtag. This tool can help you carry out hashtag tracking, keyword tracking, and extracting historical Twitter data with ease. This tool is an AI-driven hashtag tracking tool. It can help you track any hashtag, keyword, or @mention in real-time. It can provide real-time engagement metrics and hashtag analytics on your Twitter marketing campaigns and events. This tool can also help you access historical Twitter datasets related to any hashtag or keyword.
Features of TrackMyHashtag
- Notification alerts
- The customized time period of tweets
- Export data in excel(CSV) format
- Geographical and language analysis
- Potential reach and impressions
- Top tweets, links, users, and media
- Real-time engagement metrics
To extract Hashtag Analytics from this Hashtag tracking tool, follow the steps below:
- Go to the website TrackMyHashtag.
- Enter your keyword/hashtag/@mention on the search bar and press search.
- Now choose your pricing plan and click on buy now.
- Then log in to TrackMyHashtag.
- Then confirm the submission plan.
- And make the payment.
Subscription for a basic plan starts from $49/month. A professional plan will cost you $99/month, and a corporate plan will cost $249/month. You can also pay for a yearly subscription.
If you wish to get a free trial, it has that too!
ConclusionHashtag tracking can enhance your marketing strategies on Twitter if used correctly. People love to hashtag everything, so avoid using unrelated hashtags with your content. Also, make sure you use no more than 1-2 hashtags with your tweets. Excessively using hashtags is often considered as spam and could make users unfollow you. Start tracking your hashtags and enhance your Twitter marketing strategies with TrackMyHashtag.