It’s important to focus and understand growth strategies for internal podcasting, and using a podcast to market a business. These strategies can apply to any type of business and podcast

Build your audience with more than posting on social media.

The major social media platforms get billions of users daily. The opportunity to reach them and tell them about your business is exciting. 

While this has opened many doors for business leaders, it's also created a crutch. It's not uncommon for leaders to build their entire marketing strategy around posting on social media organically. 

You've probably seen a fellow podcaster posting constantly about their business. It repels potential leads.

The major social media platforms are publicly traded companies that have to make a profit for their shareholders. The way they do this is by always changing. If you build your foundation on their platforms, your business will suffer when they decide to make a change that benefits their bottom line.

Social media marketing should only be one part of a diverse and ever-evolving marketing plan for your business. Email marketing still works well. Media exposure grows businesses.

Webinars, joint ventures, public speaking and many others ways help you market and grow your business. Don't put all your eggs in the social media marketing basket.

Understand and execute consistent lead generation tactics.

The way any business grows is by getting new customers. But more than that, you need a system that brings in fresh leads on a consistent basis. 

Too many businesses don't succeed because they're dependent on the few customers that they already have, or worse, on one major customer. Both of these scenarios can be a scary place to be. You're one decision away from having no income. 

To grow a business, your lead generation should be stellar. We live in the digital age. You can generate leads through your blog, podcast, videos, on social media, through webinars, training in large groups, local business chambers, media exposure, getting articles published online and many other ways.

While you generate consistent leads, you'll build multiple revenue streams and passive income along the way. Doing these two things helps you build a stable foundation and creates financial security. You can build a business that's more than just you.

Understand your value and don't give it away.

Self-limiting beliefs can be the kryptonite of any podcaster. It could be a few negative words from haters or even someone you like.

It could be a comment left on your content or customers that want refunds. There are situations that take a knock at your confidence and those instances lead to you undervaluing your knowledge and expertise. 

Don't do it!

You give away enough of you through your free content and the ways you pay it forward. You should charge more because there are customers who would gladly pay because they understand the value you provide. 

Charge based off of value and raise your prices as necessary. Don't hop on calls or answer messages when your gut is telling you to ignore the requests. Do what makes sense for you.

You can build a business this year by understanding and implementing these strategies that have withstood the test of time and change. Start by adjusting your mindset to what's possible and put in the work daily.