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What’s Your Idea of Perfect Service?

Why should someone do business with you? *Is it because you are in their neighborhood? Not good enough… *Is it because you keep up with the latest trends? Not important enough… *Is it because you run weekly specials or offer discount coupons? You’re not showing value… *Is it because your business is “the best”? Not realistic…


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Steve DiGioia

3 years ago | 1 min read

What do your customers expect from you? Do you live up to their expectations or only reach your own perceived “ceiling” of service? Are you “good enough”? Maybe. But good enough for whom? Can you give perfect service?

Once we believe we have little to learn about the needs of our customers we no longer deserve their business – and shouldn’t expect it.

Why should someone do business with you?

  • Is it because you are in their neighborhood? Not good enough…
  • Is it because you keep up with the latest trends? Not important enough…
  • Is it because you run weekly specials or offer discount coupons? You’re not showing value…
  • Is it because your business is “the best”? Not realistic…

If customers should do business with you because “you are the best”, what makes you the best?

What is Perfect Customer Service?

No business is perfect, we all make mistakes. Some customers may forgive a slight misstep in service or delay in an order being processed.

Others won’t. They expect perfection. But is that possible? Learn How To Deliver Consistently Great Customer Service

Should you, we, expect to be perfect? Why would the customer? They “must realize” that mistakes happen, right?

Here’s My Idea of “Perfect Service”.

Perfect service is the minimum expectation of the customer.

Once you realize this you can take the steps needed to make it happen.

How Can You Make Your Service Perfect?

Frankly, it’s very difficult but here’s a starting point for you:

  1. Reevaluate your employee staffing levels.
  2. Train, train, and train your staff.
  3. Provide your employees with the tools needed to serve the customer.
  4. Anticipate your customer’s needs.
  5. Use the highest quality products.
  6. Provide a fair price.
  7. Give your customers the “benefit of the doubt”.
  8. If you can’t help your customer, recommend someone who can.
  9. Provide more value until the money they spend is less valuable than what you offer.

So, what’s YOUR idea of perfect service?


The article ”What’s Your Idea of Perfect Service?” originally appeared on the author’s website and is republished here with permission.


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Steve DiGioia

With 20+ years in the hospitality industry and a lifetime of customer service experience, Steve DiGioia shares real-world tips and tactics to improve your customer service, increase employee morale, and provide the experience your customers desire. As a certified trainer, author & speaker, Steve has been recognized as a 6-time “World’s Top 30 Customer Service Professional” by Global Gurus.org and a “Top Customer Service Influencer” by multiple industry-leading sources. He is also a featured contributor to the leading hospitality and customer service websites. With a tagline of “Finding Ways to WOW Your Customer”, Steve continues his pursuit of excellence on his award-winning blog sharing his best strategies on customer service, management, and leadership. Follow Steve on Twitter @Steve DiGioia.


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