Pakistani film director Ali Imran Ch is an artist on a mission. In
his own words, “If my videos bring positivity into anyone’s life, that
will mean that I am successful in achieving my goal.” Through his
previous work with Your Everyday Heroes, he has managed to accomplish
just that. For example, he shot and directed the inspiring YEDH
documentary on Umar Mughal, a graphic designer living with osteogenesis
imperfecta.

We were deeply moved by Ch’s documentary, and we knew we wanted to
continue working with him. In fact, we thought he’d be the perfect
director to film our special project “Behind the Scenes.” This episode
is unlike any other YEDH documentary in that it is not centered on one
specific hero. Rather, it is a video illustration of our core belief:
that anyone has the potential to be a hero.

“Behind the Scenes” Explained

This episode serves two purposes: aside from being a showcase of the
principle that YEDH was founded upon, we wanted to give our audience an
inside look into how our videos are made. In the end, even we ended up
being surprised by the arduous process our directors undergo to tell the
hero’s story.

For this episode, we tasked Ch and his film crew with what we thought
was a simple project: create a TV commercial that illustrates the fact
that anyone can be a hero. However, as we watched Ch and his crew labor
to bring this vision to life, we soon realized that doing so was
anything but simple. In many ways, the film crew unintentionally filled
the “hero” role in this episode.

Famous Filmmakers In Pakistan

Your Everyday Heroes has been proud to give you this small inside
look into the making of our content. We are so grateful to Ali Imran Ch
for his hard work and dedication. While he could have simply made an
ordinary behind-the-scenes documentary, he took it a step further and
incorporated a message into the project.