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Why content marketing is important for SMEs?

The importance of content marketing in small businesses cannot be overstated. According to one study, more than half of small business owners spend no more than 5% of their revenue on marketing. How can they make their presence known on a shoestring budget while others spend huge money on paid advertising to entice customers? Small businesses can use content marketing to connect with their customers directly.


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Saurabh Leekha

2 years ago | 2 min read

The importance of content marketing in small businesses cannot be overstated. According to one study, more than half of small business owners spend no more than 5% of their revenue on marketing. How can they make their presence known on a shoestring budget while others spend huge money on paid advertising to entice customers? Small businesses can use content marketing to connect with their customers directly. It is a low-cost and effective tool for building a loyal audience and generating interest in their products and services.

What makes it unique?

Content marketing is not about directly promoting products and services, but rather about creating content that provides value to customers. The market scenario has shifted. It is not about aggressively selling your products to customers with a “Buy Now” button. Customers today prefer to read online content such as articles, blogs, social media posts, and videos before purchasing a product or service. They base their decisions on the brand's image, the quality of feedback, and how it interacts with its customers.

Content marketing can help small businesses improve the image and value of their brand. It is critical for customers to understand how a brand presents itself, what it stands for, and what its DNA is. Customers want to see their own image reflected in the brands they buy. They prefer to purchase, and recommend only brands that reflect their personal image. You don't need large budgets or brand ambassadors if you're a small business and can portray that image through content marketing. Your customer is your brand ambassador. They will make the right noise on social media for people to notice and acknowledge. This leaves a lasting impression on others and aids in closing the extra sale.

In content marketing, content quality is everything. Customers will share it if the content is focused on the right things and the presentation is appealing. The more people share the content you create, the larger your audience and sales will be.

What benefits does it provide to small businesses?

Content marketing enables small businesses to stay in touch with their customers. Customer responses to the content inform the organisation about what they are doing well and what they are doing incorrectly. This feedback is extremely valuable because it enables small businesses to make changes and redesign their offerings in response to customer tastes and preferences. Small businesses that take a customer-centric approach and build their products and services based on feedback from customers see rapid growth in customer loyalty and sales.

Important Things to Keep in Mind!

Content marketing has a higher ROI than paid advertising.

To accommodate changing customer tastes and preferences, small businesses can change their content on a regular basis. This enables them to address a wide range of customer segments.

To connect with your customers, you need high-quality content.

Content marketing contributes to the development of trust and long-term relationships with customers.

Positive word-of-mouth publicity is generated as a result of content marketing. People talk about the brands and their products on various social media platforms, which generates a lot of publicity and sales.

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