Why Facebook Marketing Is Important for Every Business – And How to Do It Right
Facebook has been an excellent platform for business owners and companies alike to promote their products and services because it allows them to connect with millions of people at once.
Facebook is one of the most popular social networking sites. It currently has over 2.89 billion monthly users, and there are no signs that this number will decrease any time soon.
As a result, Facebook has been an excellent platform for business owners and companies alike to promote their products and services because it allows them to connect with millions of people at once.
Unfortunately, not all businesses are using Facebook marketing. In this post, we explain why every company needs a strong Facebook marketing plan if they want to succeed with their branding efforts.
With these tips, you can leverage your business’s presence on Facebook, so you attract more customers online.
Facebook is the Most Popular Social Networking Platform
With 2.89 billion monthly active users and 9M advertisers, Facebook is currently the most popular social networking platform.
It means you can reach a huge amount of people at once, and it also allows you to connect with consumers who might not even be on other social media yet. In addition, many users get their news or discover new products and services through this site.
In fact, according to findings from Neil Patel, 73% of digital content discoveries happen through social media, while friends and family share 67%. In addition, users are spending more time on Facebook than ever before in fact, they spend 20 to 30 minutes per day on Facebook alone.
You should use these statistics to your advantage because they prove that you will have a better chance of getting more clients online if your company is active on this platform. We are going to share 14 reasons that Why Facebook Marketing Is Important for Every Business. Let’s get started to help you more.
You can target Mirco Audience (Exact Audiences)
It’s no surprise that social media is a hotbed for advertising, but Facebook just brought the heat. With their data-rich platform, advertisers can find who they’re looking to reach and target them based on their interests or preferences.
As a result, Facebook can help you get the exact audience that you want to attract as a customer.
Facebook has a highly detailed and in-depth targeting system that allows you to reach not just a broad audience, but instead focus on a particular person or a group of people based on your marketing objectives. Businesses can target their audience by creating ads based on segments such as:
- Your Desired Gender
- Location of Audience
- Spoken Languages
- Interests (expressed interests, likes, and hobbies from their Facebook profile)
- Education Level or History
- Job Title
- Their Income
- Political Affiliation (if they have)
- Claims according to your Product or Service
- Behaviours and Recent Purchases
- Major life events
- You Can Drive Call To Action
It’s no surprise that one of the best ways to ensure success in any campaign is through a call to action. Think about it what good is marketing if there isn’t an indication as to what exactly your business wants its customers to do? Your CTA might be to share this article with friends who own businesses or visit your website.
Facebook ads allow you to choose your target audience and then build a campaign around them. The best part is that it will reach people who have interacted with your brand in the past, making it an easy way to keep up engagement.
Facebook Insights allows companies to target the most relevant people with their message. These insights help marketers better understand consumers and what they like, want, or need to reach them more effectively across various device types such as desktop computers, smartphones, or tablets.
The platform also uses aggregate data on people who interact with your brand page and data on how they interact on Facebook, which can be used for custom audiences created by advertisers within “Facebook Audience Insight” that are then moved over into ‘Ads Manager.
Facebook Provides Highest retail ROAS
Facebook ads are a great way to promote your business. According to Forbes, the average return on ad spend for Facebook ads is a staggering $8.75 per every dollar spent.
It means that even though it costs you $10 to get a new customer through Facebook and you only make $5 from them, you still make a profit of $4.75 from ROAS because you didn’t need to spend anything else to convert that customer.
It’s just one example of how powerful this all-in-one platform can be for your business when you are willing to put in some work and time into it. Facebook’s dominance in advertising means that already this year, it will account for 40% of annual digital display ad revenue.
If you’re not utilizing this platform in any form or way, it could cost you, customers. For most people, Facebook is simply a fun place to share information with friends and family. But for advertisers, it’s an incredible marketing opportunity that shouldn’t be overlooked.
And with its 80% click-through, rate-making Facebook is a highly effective place to invest your marketing budget. So what are you waiting for? Contact our social media experts today to help you with this.
A Better Way to Display Ads
One of the many advantages of Facebook Advertising is not just its ability to do conversion tracking, but also that it offers a wide variety of ad types, some not available on other social media channels. There are multiple types of ads to choose from for Facebook business advertising:
- Photo: These are static images with a caption.
- Video Ads: Advertisers can set video ads to appear in-stream, in user feeds, or in Stories.
- Stories: A story ad can be a customizable ad that takes up the whole screen. Stories ads can be videos or static images, and tapping on them will take users to your site (or whatever you set).
- Messenger Ads: During Facebook Messenger conversations, these ads appear.
- Carousel ads: Users can scroll through up to ten static images in a carousel ad.
- Slideshow: These advertisements use motion, sound, and text to create short videos.
- Collection: Users can interact with a collection of products through a single advertisement.
- Playables: A type of interactive demo game that users can play before downloading an app or game.
One of the benefits of advertising on Facebook for your business is that you have much more freedom in what type of ads you are creating.
With text-only search engine PPC, there were limitations and restrictions with how many words could be used, but now marketers can use video, photo, or any media they desire.
One thing we really like about Facebook Ads is that it gives us a lot more latitude when designing our campaigns because the different types allow us to create creative visual graphics with multimedia elements video, photos etc.
Affordable and Low-Cost Advertisement
Facebook ads are a fantastic way to advertise your company. They’re inexpensive but still offer great ROI. With an average cost-per-click of $1.72 across all industries and costing only $0.45-$0.70 per click on Facebook, businesses can be comfortable knowing that their money is well spent with this form of advertising.
You can test your ads without wasting money on an ad that doesn’t work (, and this is good because Facebook allows you to run your ads with a daily budget of $1 per day for as long as you’d like).
Posting your content on Facebook will also generate organic reach to your facebook page, which allows you the chance to promote an offer or product.
It’s important to remember that there are over 2 billion people who use Facebook every month, so it is impossible for any business not to be noticed by someone through this network.
All of the above features combine to make Facebook Advertising a tool that can be used by any type of business for any budget.
You can utilize their advanced targeting, analytics and optimize your ads for the best ROI. As mentioned earlier, it is easy to get started but if you need help with your advertising campaigns, then contact us today.
You Can Track Your Return on Investment (ROI)
When running any kind of marketing campaign, it is important to be able to gauge ROI. Facebook offers detailed analytics about your ads and who they are being viewed by so you can see if there’s a notable difference between your ads vs. other types of content.
This will also allow you to improve your content over time and make sure that all your efforts on Facebook aren’t in vain.
You can also track your ROI on other social media platforms, but Facebook provides more in-depth details. This means that Facebook advertising is an important part of reaching potential customers who may not be aware of your brand – but they will because their friends have been talking about it.
Facebook Ads Give Very Fast Results
Facebook ads are perfect for brands that want to take advantage of both short-term and long-term digital strategies because they can start getting results as soon as you go live.
But their best use is in a situation where time matters most like during seasonal sales or when introducing an updated product line.
Some businesses are more focused on immediate results, and that is why Facebook advertising might be better suited to their use than other platforms.
You can quickly create ads with the right messaging and target them to specific audiences, and this means that your potential clients will see what you want them to see without any distraction from irrelevant posts or information.
They don’t have to search or be actively looking for something – they only need to be a fan of your page or live in your targeted geographic location.
Facebook Ads for Your Specific Business Goals
Marketers now have the opportunity to select from a range of advertising objectives that will meet their business goals. This is perfect for businesses who want to prioritize different results with their ads.
For example, a seasonal retailer or business that wants to increase sales for a specific product line can use this feature to choose objectives like reaching people in their targeted market or getting them to visit your online store – both of which will result in increased profits.
The ability to prioritize business goals in this way is what makes Facebook advertising so appealing for many businesses.
But it isn’t the only thing that’s important about their system. They also make it easier than ever to learn from your mistakes and push towards success with every new ad you create.
Platform with the Largest Audience in the World
Millions of people from all over the world use Facebook every day. Your potential customers are likely on the platform already, and they can be targeted based on their interests, age, gender, location, and more. This means you won’t have to spend time searching for them outside of your target audience.
So if you want to reach a specific group of people or have a global audience in mind, using Facebook advertising will make it easier than ever.
For these reasons and many others, this is an investment that any business should consider making. Don’t just focus on one strategy at the expense of another. It’s better to diversify your efforts through various kinds of marketing across multiple platforms.
Whatever your company’s goals might be with their online presence expanding their audience, increasing sales, and building brand loyalty. Facebook advertising can help you get there faster.
A/B Ad Testing for Performance Growth
Facebook Ads offers a wealth of information that can be used to improve your advertising methods and grow your business faster.
When creating ads, you have the option to run them in two different ways – “A/B.” This is an auto-optimization tool that will help you figure out which ad performs better against one another by showing users both variants of an advertisement for comparison.
No other platform gives results as quickly as Facebook marketing. After setting up your ad, it’s just waiting for the target audience to see it and once they do, there are data available that’ll tell you everything about your audience and how they react to the ad.
Whether you’re doing A/B testing or not, Facebook ads’ real-time feedback data is an excellent resource for marketers to learn more about their audience and the way they interact with content.
These insights can help you connect in a more meaningful way that’s relevant to your customer base which will lead to better business performance in the long run.
If you want to use Facebook as a marketing tool for your business, it’s important to understand how its ad format works. Since the platform is geared toward businesses, there are certain best practices that should be followed when setting up ads in order to get them seen by potential clients.
Pay-per-click ads on Facebook
Facebook charges you based on how many times someone clicks on the ad and lands on your site. It costs less when they don’t click because there are no additional charges for impressions once someone actually lands on your page – only if they clicked.
Then you can compare the number of clicks each ad got and look at things like their demographic information and how long they spent looking at your page after landing.
This lets you understand what kind of content resonates with each audience, which in turn makes it much easier to create similar messages that drive site traffic and lead to sales that result from your Facebook marketing.
In addition to the data provided by a/b ad testing, there are other ways you can make your business grow faster with Facebook advertising.
For example, running ads for specific products will help boost sales and you can deliver special limited-time offers or exclusive deals to customers in their area as they see your ads.
This is great because it increases loyalty and encourages repeat visits which means those targeted potential customers become actual paying customers instead of just people who might come back later.
Online businesses are always looking for new sources of traffic, but the thing about Facebook advertising is that you don’t have to rely on just one source.
Filter to Block Audiences You Don’t Want to Target
One way to focus your ads on potential customers who are more likely to buy is by setting up a custom audience from an email list if you have.
Doing this will show ads for products or services most relevant to the people on that list and with enough testing, you can further reduce costs by showing these potential customers what they’re interested in instead of irrelevant content that won’t lead to sales.
This kind of targeting is convenient because it makes it easier to promote certain types of content without creating multiple ads even if your business has different locations or sells related products across many categories.
In addition, it’s all built into one platform, so no matter what you do, there’s always just one place you need to be able to update and manage all your ads.
Facebook can be an effective supplement to any other advertisement you’re doing for your business, but the important thing is that it’s not meant to replace everything else.
If you only focus on Facebook marketing as a primary source of sales and promotion, then it’ll be challenging to get those high-quality leads. You can also try Snapchat Marketing.
Ad Forecasting and Performance Estimates
If you find Facebook a big help for your business, it could potentially take over most of your advertising efforts. However, it’s always important to keep in mind that ads can only work if they’re targeted towards the right people.
It means that sometimes you might have to look into different kinds of ad campaigns instead of depending on just one. Even if that means using other platforms.
It’s also essential to have a reasonable budget in place when you first start with Facebook marketing. It might not cost as much as other forms of advertising, but there will still be costs involved, and you should always set aside funds for testing and tracking so you can make sure you’re spending your money where it’ll have the most impact.
It should be easy to tell that Facebook marketing is beneficial for businesses of all sizes and types but like anything else, you need to set aside time and resources if you want results. Just remember that monitoring performance over time and A/B testing are essential so you can see what’s working and what isn’t.
Facebook Ads Remarketing
Facebook Ad remarketing can give you a boost in sales. It is why data from a/b testing should be used to improve your remarketing campaigns and get more return on investment from Facebook marketing.
Various companies might also have different measurements for what makes a good ROI, but usually, it means that you get more money back after advertising costs than before.
For example, with Facebook ads, there are ways to track how well your ads are doing in terms of conversions and sales which is why this kind of data can be so helpful for deciding how to spend your budget.
After you’re done running ads, it’s essential to take a good look at how much money they cost and how many sales resulted from them but also remember to think about the indirect benefits too, like new customers, more exposure, or greater brand loyalty.
Offers Sponsored Messages
If you’re tired of running out of engagement, it’s time to create some compelling content that your users can’t seem to get enough of.
Messenger ads are an excellent way for businesses and organizations to reach their target audiences with tailor-made messages delivered in the proper context through Facebook’s messaging service.
It is so exciting we already talked about how messenger ads are only one kind – but they have such powerful benefits that are mentioning them again makes sense.
For one, they feel a lot more personal than other ads because they’re sent straight to the user’s private messages. The user then has every reason to think that you do care about them and their interests.
It also means that these kinds of ads are straightforward to create and maintain compared to other forms of marketing. Facebook ads are one of the most popular marketing channels for small businesses.
However, out of the 9 million advertisers, 50% have not been using it to its full potential. You can use Facebook’s targeting features so that you’re reaching your desired audience and incorporating other paid-marketing efforts with organic posts on a user’s timeline or in their News Feeds as well.
The ability to incorporate content from social media sites like Facebook into our advertising is an excellent way to achieve better success rates–and we saw this firsthand when examining how many users were able to find what they needed through these networks alone (90 million).
That being said, there was still room for improvement: out of those who used Facebook strictly as part of their digital strategy, only half had been active on the network within a given three-month period.
It is where combining organic and paid marketing tactics can help you achieve more excellent success rates.
This article was previously published on SocialSellinator’s blog.
SocialSellinator is a full-service digital marketing agency for startups, small and mid-size B2B/B2C businesses. Our clients benefit from increased brand awareness and leads created by our data-driven approach to social media marketing, content marketing, paid social media campaigns (PPC), and search engine optimization (SEO). Visit www.socialsellinator.com for more.