How will hiring an Agile coach help our business?
Many people think that your business needs to be fully 'Agile' in order to see the benefits of working with an Agile coach, but that simply isn't true. An Agile coach can add tremendous value in a very short space of time regardless of how you currently work. John McFadyen explains how.
John McFadyen
If you hire the right person and listen to their feedback and input, you’re going to find that an Agile coach is having the kind of conversations that helps the team and the organisation identify bottlenecks and points of improvement.
Within a relatively short space of time, an Agile coach is going to identify opportunities for growth, opportunities to do things better, and opportunities to solve problems that exist within the organisation.
It’s often small changes that yield exponentially greater results and so the impact of an Agile coach can be significant within a very short space of time.
An Agile coach also helps align individuals, teams and the entire organisation around purpose, vision, and mission. Doing so helps ensure that people within the organisation understand why they are doing the work they are doing and how that will serve customers.
It leads to team members being inspired to find the right answer to compelling problems and to create innovative solutions that truly delight customers.
Regardless of whether your organisation embraces Agile or uses Agile frameworks to achieve that, an Agile coach is going to help your teams identify better ways of working and more effective ways to serve customers.
In an organisation where people are being told what to do, an Agile coach will work with leadership as well as teams to focus on mission and purpose and empower the team to discover or create the best way of achieving that mission and purpose.
You have bright, creative, collaborative people within your company already.
An agile coach simply helps unleash their creative potential and helps create systems and processes that empowers creative people to collaborate toward great work that is valuable for both customers as well as the organisation.
An Agile coach helps you consciously design systems, processes, and ways of working that are built on the foundation of data and feedback. Empirical evidence.
Empirical evidence is the cornerstone of Scrum theory and means that individuals and teams can observe something to be true through trial and error, and then inspect and adapt based on what is known and observed.
An Agile coach will help your team to experiment with alternative ideas and opportunities with the objective of learning whether a hypothesis is true. If it is, the team can proceed with more experiments based on the foundation of what is learned.
If the hypothesis is untrue, the evidence supports that it is untrue, and the team will no longer waste time and effort on something which doesn’t work. It empowers the team to create and test a new hypothesis and move forward based on what is learned.
So, in summary, an Agile coach can have a significant impact on any organisation within a short space of time simply by embracing Agile values and principles, and using their coaching skillset to help teams discover and create more effective ways of achieving goals and objectives.
If you are interested in becoming an Agile coach, visit our Advanced Certified Scrum Master course page, the Certified Scrum Professional Scrum Master course page, the IC Agile Certified Agile Team Coaching course page and the Agile Coaching Academy.
Agile Coaching FAQs
- What is an Agile Coach?
- What is the difference between a traditional coach and an Agile Coach?
- What are the career opportunities for an Agile Coach?
- Do you need to be a Scrum or Agile practitioner to become an Agile coach?
- Do I need to be an expert in Scrum to start my Agile coaching journey?
- Is an Agile coach a line management position?
- How do I integrate Agile coaching into a traditional management role?
- Do project managers make great candidates for Agile coaches?
- Can I become an Agile coach from both the scrum master and product owner tracks?
- What would be a great apprenticeship for an Agile coach?
- How is an Agile coach different from a Scrum Master?
- How will I know if Agile coaching is a good fit for me?
- Are there levels of seniority for Agile coaches?
- How effective is Agile coaching in an organisation that doesn’t embrace Agile?
- Is Agile coaching a natural evolution from Scrum Mastery?
- What is the difference between an Agile coach and a Project Manager?
- How will hiring an Agile coach help our business?
- I’m a project manager. Can I make the transition to Agile coach?
- How does Agile coaching help Agile transformations?
- How much of an impact can Agile coaches have on entrepreneurs?
- Will becoming an Agile coach help me lead my company more effectively?
- What is the difference between a Certified Enterprise Coach and a Certified Team Coach?
- Do Agile coaches work with individuals or teams?
- I lead a development team. Will becoming an Agile coach benefit us?
- How long will it take to go from Scrum Master to Agile Coach?
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John McFadyen

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