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THE WOW! STORY OF WOW! MOMO

The success story of how Wow! Momo a small garage startup became a household name for momos.


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VANSHIKA SHAW .

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Advertere- The Marketing Society of MSI

2 years ago | 1 min read

Hailing from a business family, I have a natural inclination toward Entrepreneurship. One of the Indian start-ups/companies that encourages and inspires me to be an entrepreneur is Wow! Momo. It is one of the fast-food restaurants that started with a meagre investment of ₹30,000 and now stands at a stupendous net worth of ₹860 crores. India’s fastest-growing momo chain was started by classmates Sagar Daryani and Binod Kumar Homagai, who were college friends. They started selling steamed momos from their 6 by 6 kiosk in SpringdaleSpencer in 2008. It started from a garage in Kolkata and now has over 200outlets across 13 cities in India as of October 2018.

In the initial days, they approach every person entering the Spencer store and ask them to sample the momos. They wore a Wow! Momo T-shirt. Over the next two years, they will opened various similar kiosks at commercial locations, tech parks, malls and hypermarkets across the city. Expanded to cities like Kolkata, Noida, Gurgaon, Mumbai, Chennai, Lucknow, Delhi, Bengaluru, Cuttack, Puri, Kochi, Bhubaneswar, and Kanpur.

Offering 16 different varieties of momos for vegetarians and non-vegetarians segment. Its USP is Pan-fried momos. They follow a standardized recipe and cooking methodology.

After launching an outlet at Phoenix Market City in Bengaluru in 2011. This was the first branch out of Kolkata. They have not looked back ever since. Today, the Food company boasts of having 130 outlets in the country. The company has 900 people managing the storefronts and over 700 people employed in backend productions. Wow! Momo won the Best Food & Agri Products and also the ‘Best SME of the Year Award in 2013.

The fast-food restaurant chain plans to rapidly expand in Delhi NCR, Kolkata, Bengaluru, Kochi and Pune.

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VANSHIKA SHAW .

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Advertere- The Marketing Society of MSI


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