How to write great ad copy

Do you struggle with ad copy? Follow these fundamental principles to get results.


Sahail Ashraf

2 years ago | 1 min read

Advertising is a necessary evil.  It snarls traffic, clutters websites, and assaults us from every direction. There's no escaping it.

But at the same time you have to admire what advertising can accomplish. In a world of content-craving consumers, advertising is one of the few ways companies can shout out for attention.

Make your headline meaningful first

You only have a few seconds to make a great first impression. If you fail to make a good first impression, people won't read further.

So, don't waste it.  Give your headline meaning by communicating what benefit the reader will get if they click on your link or watch your video. Then make sure your content backs up your headline's promise.

Use keywords in your ad copy

You need to balance specific and general keywords while also aiming to sound human. You do this by making sure the right keywords are present in your copy – without overstuffing it.

Never underestimate the power of simplicity. People don't want to read large blocks of text. Don't make them work too hard for their information or entertainment. Keep your ad copy short and sweet by using bullets, subheads and concise language.

Include a call-to-action

Spell out the next steps for your audience. If someone wants to learn more, have a link they can click to load your landing page with the information they were looking for. If you're selling something, give them all the information they need on where and how to purchase it.

Keep your tone consistent across all of your ads. If you use casual language in one ad that is geared toward.

Finally, A/B test your ad copy

Keep changing up the wording to see what works best. Once you find a winner, use it across all of your ads.

In conclusion, the above steps must be followed to produce great ad copy that will help increase your conversion rates.


Created by

Sahail Ashraf

I am a writer for brands. I create copy that drives revenue and helps businesses grow. I also run an amazing website called







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